BlackBerry explains the reason behind the square screen

blackberry-passport-spreadsheet-productivity

As I expressed every time I report the story about the Passport, I can never wrap my head around the fact that a square screen is a good idea, and frankly, I don’t even know why they did it. As a matter of fact, if BlackBerry hasn’t come out and explains, I would have written an editorial why BlackBerry will fail. Know the doubt from the tech world behind this screen, the company has given out a statement explain the reasoning behind the blog through the BlackBerry Official Blog.

With the change, the company explains that the traditional rectangle form factor “has become a de facto approach” and it is “limiting innovation.” So, as a step outside of the “design boundaries,” the company has gone with a new form factor, and a passport, as BlackBerry explains, “is the universal symbol of mobility and was the inspiration for the size and form factor of this device.” So what is the deal here, a more mobilize handset as our phone is getting out of proportion? Maybe… To continue, BlackBerry claims that “it’s Hip to be Square.” The 4.5-inch with full HD, according to the company, has the viewing space of a 5-incher, but gives a higher quality in term of viewing experience because of the screen’s wideness.

Now, to the question of “Why?” The company says that the Passport brings its size and aspect ratio to fit the character, and that will make it easier for the users to do things like reading e-books, documents and surfing the web. The company claims that the with a square screen, portrait or landscape does not matter anymore, and with this screen, “you aren’t missing anything.” BlackBerry also goes out of their way to explain that the Passport is like IMAX, from the 16:9 aspect ratio and move to a more square-ish dimension “(and the audience goes, ‘ooh’).” So, the bottom line is, with a square screen, you gain productivity without having “to sacrifice screen real estate, vertically or horizontally.”

So now, an explanation is not an explanation without a list, and yes, this list is what BlackBerry has in mind, about some of the effective way you can use your square screen, likes:

  • For architects and mortgage brokers, imagine being able to look at full designs and schematics on the go, and still being able to handle piles of virtual paperwork with ease.
  • In the healthcare field, picture being able to go through x-rays or medical documentation in the office with a patient, on a device that can maintain the necessary security standards for HIPAA compliance.
  • In the area of finance, how about navigating your Web-based trading platform on your device? With enough screen real estate, you can clearly see the fluctuation in your stock and determine whether it’s time to sell.
  • Writers will truly be unlocked with a navigable keyboard, while the large square screen enables faster content development and delivery. When you are looking to type stories or notes, your virtual keyboard doesn’t cover most of your screen.

Now, do I agree with him? Well, I’ll save that for another day, but for now, I want to know what you think, is this a reasonable response? Share it bellows!

Source: Inside BlackBerry

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