While the big players like Samsung and LG are always there, CES is also excited for small players and newcomers. And this year, we see one of the welknown company step its feet in the new arena that is smartphone. As you know, a few weeks ago, Kodak and Bullitt teased us with an Android smartphone with superior photography experience. Now, the day has come, say hello to Kodak’s first ever smartphone, the IM 5 AKA the Instamatic 5.
Focuses on the specific group of photography consumers that loved and appreciated the brand Kodak, the phone is built specifically just for one reason: taking picture.
Now, that does not mean a crazy camera like the Lumia 1020. However, the software designed around Android 4.4 Kitkat (which soon will be updated to 5.0 Lollipop as the company promises) focuses the users’ ability to have easy and quick access to edit pictures and quickly share it to your choice of social media with just one tap on the display. You can also print it out using your printer via an app programmed by the company. On the optics department, we have a 13MP main camera shutter and a 5MP front-face for the selfie maniac. Sadly, it does not seem like the camera has any special hardware or even OIS to accommodate a phone that focuses on taking photos.
Specification wise, we got a 5-inch Full HD display on top. Underneath is the MediaTek MT6592 Octacore SoC, clocks at 1.7GHz. Storage option is quite limited with just 8GB of built-in (expandable up to 32GB via a Micro SD slot) and 1GB of RAM.
With the claims that the device “offers real value for money,” have the companies lived up to the expectation? As of right now, not much is here for you to be excited about. However, with the rumors that the price would just be around $250, this might just be what you want if you appreciate nice pictures with affordable price. The companies are expected to release the phone by the end of the first quarter, starting with Europe, and then expand to other markets around the world. The phone will have two color options: Black and White.