The inevitable has came, and we just step in the new era for Microsoft. For long now, we learned through leaks and rumors combines with the fact that the company was slowly changing Nokia’s software like Nokia Refocus to Lumia Refocus. And now, after most of the transition being done, is now for the big one, the Nokia brand itself for the Lumia line. Microsoft has officially announced its transformation for the new branding of Lumia. Welcome to the world, Microsoft Lumia.
Last night, Tuula Rytila, Senior Vice President of Marketing for Microsoft, has spent some time on Microsoft’s (was Nokia) PR page:
“Our global and local websites are going through a transition as we speak and in the coming days our social channels will get a new name too – they will be called Microsoft Lumia.”
“This work continues across our devices, packaging and retail, to name a few. It’s all going as planned and we’re excited that our integration in to Microsoft continues to be on track.”
For those who having Nokia Lumia device at the moment, your phone is not obsolete, Microsoft will be continuing “to honor customer warranties and provide world-class care services as before.” Beside the name changing, she suggests that Microsoft is “looking forward to unveiling a Microsoft Lumia device soon.” While we do not have any information about a new Lumia. we might get one before the year end.
Feature phone like the Nokia 130 will still be making and launching those phone as Microsoft gained licenses for the Nokia brand.
While as I mentioned for sometime now that this name changing is inevitable, the Nokia brand was a big part of our tech world. However, let’s hope that this is a turning point for the company to make Windows Phone a more attractive platform.